ALYSSA
NORWALK

About Me
A strategic marketer with 13+ years of experience driving data-informed social media, influencer, and content strategies across healthcare, tech, retail, hospitality, and CPG brands. As VP, Media + Influence at Allison, I lead influencer programs that fuel brand growth, engagement, and awareness for clients such as Qualcomm, GoodRx, IHG Hotels & Resorts, and L’Oréal Groupe.
Before joining Allison+Partners, I spent 3 years at Silvr Agency as a Digital Marketing Specialist primarily focused on organic and paid social, email marketing, and website design. My main clients included Long Island Plastic Surgical Group, Bucky Plastic Surgery, and Community Thrift Store.
Prior to Silvr Agency, I worked as an SEO Strategist at Piston Agency focused on website content development for clients including Ray-Ban, Oakley, Sunglass Hut, and White House Black Market. Additionally, my published work has appeared on Perfect Snacks, Thought Catalog, and MindBodyGreen. I received my bachelor’s degree in journalism & advertising from San Diego State University.
Work Experience
January 2019 - Present
Allison Worldwide
Vice President, Integrated Marketing
February 2016 - January 2019
Silvr Agency
Digital Marketing Specialist
August 2014 - February 2016
Elite Yoga Studio
Manager + Yoga Instructor
November 2012 - February 2014
Piston Agency
Search Engine Optimization Specialist
Education
2007 - 2011
San Diego State University
Journalism, Advertising
International Studies